Magento Performance Optimisation & Ongoing Support for Tieroom
Tieroom Fashion & Accessories
Project Showcase
The Challenge
Tieroom, an international luxury tie retailer, came to us with a Magento store that was underperforming across several critical areas:
Slow page load times: Poor Core Web Vitals scores were hurting search rankings and driving customers away before they could browse products
Low conversion rates: Visitors were arriving but not purchasing, with a checkout process that created unnecessary friction
Unoptimised checkout: The existing checkout flow had unnecessary steps and lacked trust signals that international buyers need
Limited site speed insights: No performance monitoring meant issues went undetected until customers complained
Outdated platform: Running behind on Magento updates, leaving the store exposed to security vulnerabilities
With international customers across multiple markets, Tieroom needed a partner who could deliver measurable performance improvements that directly translated into higher revenue.
The Solution
We implemented a comprehensive performance optimisation and ongoing support programme targeting every layer of Tieroom's Magento stack:
Performance Optimisation:
Full-stack performance audit identifying bottlenecks across server, application, and frontend layers
Database query optimisation and indexing improvements for faster page generation
Image optimisation and lazy loading implementation to reduce page weight
Caching strategy overhaul with Varnish and Redis configuration tuning
Core Web Vitals improvements targeting LCP, FID, and CLS
Conversion Optimisation:
Checkout flow streamlining to reduce abandonment
Trust signal implementation for international buyers
Mobile experience improvements for higher mobile conversion rates
Product page enhancements to improve add-to-cart rates
Ongoing Support & Maintenance:
Proactive security patching and Magento version updates
Continuous performance monitoring with New Relic and Sentry
Regular feature development and store improvements
Automated testing of critical checkout and payment flows
The Results
45% increase in conversions
Performance improvements and checkout optimisation directly translated into significantly more completed purchases
65% faster page load times
Full-stack performance optimisation delivered dramatically faster pages across all device types
Improved Core Web Vitals
All Core Web Vitals metrics moved into the "good" range, improving search rankings and user experience
Reduced checkout abandonment
Streamlined checkout flow with trust signals significantly reduced cart abandonment rates for international customers
99.9% uptime
Proactive monitoring and maintenance ensured consistent availability through peak trading periods
Continuous improvement
Ongoing retainer relationship delivering regular feature enhancements and performance gains month over month
Key Services Provided
Full-Stack Performance Audit & Optimisation
Core Web Vitals Improvement
Checkout Flow Optimisation
Database & Query Optimisation
Caching Strategy (Varnish & Redis)
Image Optimisation & Lazy Loading
Security Patching & Updates
Performance Monitoring (New Relic & Sentry)
Automated Checkout Testing
Ongoing Support & Feature Development
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